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Upcoming events

    • 7 Oct 2025
    • 10 Oct 2025
    • Von Braun Center: 700 Monroe Street Huntsville, AL 35801


    In the South, we are all about automotive, and we are proud of the cars we build! Dozens of major OEMs call the Southeast region home, including BMW, General Motors, Honda, Hyundai, Kia, Mazda Toyota, Mercedes-Benz, Nissan, Toyota and Volkswagen, just to name a few. Add a flourishing network of Tier 1 and 2 suppliers, supporting manufacturers and service providers, and the South soundly establishes itself as an essential, thriving hub of the automotive industry.

    Celebrating the South’s excellence in automotive manufacturing, the Southern Automotive Conference, or SAC, as we like to call it, is in a league of its own. Rotating annually between the states of Alabama, Georgia, Mississippi and Tennessee, the SAC combines top-notch programming on automotive’s hottest headlines, high-energy networking opportunities and a buzzing exhibit hall. In 2025, our theme is 'Made in the South', as the SAC showcases how the southern automotive industry leads the charge to embrace transformation, spark innovation and blaze a trail into the future.

    View Agenda

    Register Now

    For more information, visit the website.


    • 27 Oct 2025
    • 29 Oct 2025
    • Hotel New Otani Tokyo: 4-1, Kioi-cho, Chiyoda-ku, Tokyo 102-8578, JAPAN

    The Japan-U.S. Southeast Association & Southeast U.S./Japan Association will convene October 27-29, 2025, at the New Otani Hotel in Tokyo.

    Alabama Commerce Secretary Ellen McNair will lead a statewide delegation to the conference providing Alabama economic developers and business leaders an opportunity to reconnect and build relationships with top government and business leaders from Japan and other southeast United States member states. This conference will include networking opportunities and sessions on current international trade and investment economic outlooks in Japan and the Southeast U.S.

    More information on programming and registration will be sent out this summer. If you have immediate questions, contact Alabama’s SEUS-Japan state coordinator Christina Stimpson at christina.stimpson@commerce.alabama.gov.


    • 6 Nov 2025
    • Renaissance Birmingham Ross Bridge Golf Resort & Spa: 4000 Grand Ave, Birmingham, Alabama, USA, 35226


    • 7 Nov 2025
    • Renaissance Birmingham Ross Bridge Golf Resort & Spa: 4000 Grand Ave, Birmingham, Alabama, USA, 35226



Each year, we celebrate the arrival of spring with food, crafts, performances, and other activities at the Birmingham Botanical Gardens' Japanese Garden. Join us at the end of March for Hanami (flower viewing) as we welcome the season! Cherry blossoms, or sakura (桜, さくら), bloom for only a few weeks each year, and in Japanese culture, they symbolize the fleeting beauty of life. Thousands of people gather in parks across Japan to experience the blossoms. Come enjoy our Birmingham cherry trees while they’re in full bloom!


Each year, we host a special reception and forum, bringing together our members and guests from across the state to network, dine, and enjoy a unique program that celebrates the JASA community.

Our 2025 Annual Celebration Dinner and Business Forum will take place at Birmingham’s Ross Bridge in November. Stay tuned for more details on tickets and sponsorship opportunities!


Kayoubikai (火曜日会)is our monthly outing to a local Japanese restaurant. Held on one Tuesday of every month, Kayoubikai is an opportunity to meet new friends with similar interests, practice Japanese, and stay connected with other JASA members. While membership is not mandatory to attend the event, we encourage registering for individual membership to support JASA and stay involved with our events!


Contact Us

+1 (205) 963-2823

mike.swinson@jasaweb.org

Address

Post Office Box 43114

Vestavia, AL 35243

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