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Honda Alabama opens $16 million customization facility

1 May 2023 1:53 PM | Anonymous

The $16 million, 66,000-square-foot Post-Production Option facility will house a program that outfits the automaker’s light-truck lineup with features designed to add extra performance and function, including bronze alloy wheels, fender flares, roof rails, cargo nets and trailer hitches.

The PPO program began in late 2020 with the installation of accessory packages for the redesigned 2021 Ridgeline pickup.

On Tuesday, community leaders joined company officials to cut the ribbon on the new PPO facility, which will allow Honda to expand the program to include accessory packages for the redesigned 2023 Pilot SUV and meet increased demand for customization of light truck models.

Honda also plans to eventually offer installation of single-item accessories to dealers.

“Our customer-focused Honda accessories program represents an incredible effort by our highly engaged team of associates who believed in this new business area and had the drive to make it succeed,” said Susan McCormick, department head of accessory product planning at American Honda Motor Co.

“The new PPO facility at our Alabama Auto Plant will enable us to better serve our Honda customers and provide them with the high-quality options they desire.”

Read the whole article by Made in Alabama from here.

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