Made in Alabama: Alabama auto industry’s rapid growth fueled by billions in new investment

On September 30, 1993, Mercedes-Benz announced its first U.S. manufacturing facility in Tuscaloosa, Alabama, marking a pivotal moment for the state's economic future. Initially investing $400 million and planning for 1,500 workers, Mercedes has since invested over $7 billion and employs over 6,300 people. This decision attracted other automakers, including Honda, Hyundai, and the Mazda-Toyota partnership, solidifying Alabama's reputation as an auto industry powerhouse. Today, Alabama’s five automakers have invested around $15 billion, creating over 50,000 jobs and making motor vehicles the state’s top export. The industry is now focusing on electric vehicles, with significant investments in EV production infrastructure.